Monthly Archives: January 2017

How to Win the U.S. Hispanic Consumer at Retail

Not surprisingly, many direct response marketers looking for incremental growth at retail are either seriously considering or already engaged in some level of U.S. Hispanic marketing activity. Beyond being the fastest-growing population in the U.S. and owning $1.5 trillion in buying power, Hispanics tend to shop more frequently than non-Hispanics at large discount retail stores....