Leaders in U.S. Hispanic Direct Response Marketing

With the launch of hundreds of successful campaigns targeting the Hispanic market for
Fortune 500 companies, direct response industry leaders and entrepreneurs,
Omni Direct incorporates a best practices approach to media and campaign management.

Welcome  To Our Company

Established since 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company, with offices in Miami and Honduras. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media planning, to managing call center operations, fulfillment and customer service; Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.


Get to know more about our company in our explainer video below


About Us

icon_oneHow We Work

Our success is based on our client’s success.  Our goal is to help you deliver the most effective campaigns with the highest ROIs while ensuring that the company’s reputation and brands are well represented and protected.  We’re committed. Meaning that we will proactively recommend the finest creative, promotional, media and back-end strategies that are in the best interest of our clients and their objectives.

icon_twoWhat Our Clients Say

“Omni Direct has helped us more fully understand and tap into the US Hispanic market. They have brought new ideas and turn-key solutions to us in the areas of creative production, media, web and retail analytics. It’s been a pleasure working with them.”
-   Ann Marie Mullen, Vice President, Marketing at Idea Village


icon_threeOur Executive Team

With over 40 years of combined experience in direct response, branding and marketing, Alex Agurcia, Founder and President and Denira Borrero, COO, are committed to capturing the growth of the U.S. Hispanic market while delivering sustainable return on investment. We operate expertly with the highest level of integrity and we have an unrivaled reputation, network and track record of results to speak for it.

Our Team

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Our Services

Media Buying & Reporting

We identify and place the right networks, test markets and time slots that optimize response rates depending on your target audience. We also provide regular media efficiency reports so that we can quickly evaluate media ROI with the client and adjust investment and media plan accordingly.

Campaign Management

We manage all aspects of a Hispanic DR campaign from initial marketing planning & strategy to creative production, website set up, media buying, telemarketing, fulfillment and Latin American Distribution.

Creative Production

We provide original, in-house creative production using creative concepts and Latino talents that resonate most with this segment and are aligned with the key messages and strategy of the campaign.

Marketing Services

We provide assistance with all aspects of the marketing mix that will maximize the results of your direct response launch.


Social Media

We create original, in-language content as well as manage all social media outlets. We execute social media platform advertising and provide weekly reports on a cost-per-reach or cost-per-click basis.

Vendor Management

We have a network of call centers based in the US and throughout Spanish speaking countries with whom we have worked directly. Fulfillment center outsourcing. We provide assistance in identifying and qualifying the fulfillment center that meets our clients’ distribution and service level objectives.


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Campaign Samples



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From the Hub


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En Espanol: 5 Reasons Why Hispanic Online Behavior Increases Sales and ROI

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En Espanol: Understanding the Evolving Hispanic Media Landscape

You are likely reaching Hispanics in your current marketing efforts. The majority of U.S. Hispanics are bilingual and consume both English ...
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Omni Direct Wins Best U.S. Hispanic Show at 2016 ERA D2C Moxie Awards

MIAMI, FL (September 26, 2016)-  Omni Direct, leaders in U.S. Hispanic direct response marketing, has won the 2016 Moxie Award ...
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Denira Borrero, Awarded 2015 DRMA Member of the Year

Alliance for Direct Response Marketers Recognizes Borrero as Performance Based Marketing Leader MIAMI – (January 25, 2016) – Omni Direct, ...
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Contact Us

Omni Direct Inc. 10800 Biscayne Blvd. Suite 510
Miami, Florida 33161.
*Fill out the form below to receive a free consultation.


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