Category Archives: Blog

U.S. Hispanic Media Drives Total Digital Sales

The size, influence, and spending power of the Latino population in the United States offers an undeniable source of growth for many product and service categories. The question for marketers has changed from, “Should I invest in this segment?” to “How can I reach these consumers effectively and how can I accurately measure the ROI...

4 Reasons for Health & Beauty Campaigns to Include a U.S. Hispanic Strategy

Based on their rate of population growth within key age groups, their massive spending power, and their far reaching bicultural influence, winning over Hispanics can be the tipping point to total market leadership for U.S. retailers — particularly in the health-and-beauty category. In 2014, U.S. Hispanics spent more than $28 billion on beauty products, and...