Alex Agurcia, Founder and President, Omni Direct, Inc.

Alex has over 20 years experience in direct response marketing  and has held executive positions at multinational companies such as Guthy-Renker, Sony, CBS and Peat Marwick.   Alex founded Omni Direct in 1999-with the vision of providing high integrity marketing and media services targeting the emerging Hispanic market in the 1990s. Since then, Alex has built a company that offers all aspects of direct response marketing to today’s fastest growing market in the US.  He has launched a number of successful products, mostly through DRTV, and has established a highly effective network of successful business partnerships with call centers, fulfillment centers, manufacturers, and distributors within the US, Latin America and China. Alex has served as the Chair of the US Hispanic Council of the ERA (Electronic Retail Association) and has been a member of the association for over 10 years. Alex has been quoted in many industry publications for his expertise in this market.

Prior to starting Omni Direct, Alex served for two years as Consultant to Guthy-Renker’s Executive Committee responsible for developing and executing new product categories and Latin American Operations.  He was also CEO, Gold Coast Media, responsible for spearheading the company’s tremendous growth in the direct marketing infomercial business.  From 1981 to 1994, Alex held several executive management positions in new business development, operations and finance at Sony Music Entertainment and CBS Records International.  Alex also held several managerial positions at CBS, Inc. and at Peat, Marwick, Mitchell & Co.

Alex is an avid runner and triathlete.  He has competed in over 25 marathons around the world as well as the Ironman Triathlon.

Denira Borrero, Vice President Operations, Omni Direct, Inc.

Denira is responsible for all online marketing initiatives, client services and product campaign management.  She currently serves as Co-Chair of the Retail Council for the ERA (Electronic Retail Association).

With over 18 years of Global Marketing and Commercial Operations experience, Denira has led a number of successful global product launches using direct-to-consumer, traditional brand marketing, as well as business-to-business models.  Prior to joining Omni, Denira led and managed a $300 million global business unit for Johnson & Johnson.   She also spent several years in J&J’s Latin American division starting up a new business franchise and launching their first regional eCommerce platform.   Prior to joining J&J, Denira held positions in the marketing consulting and financial services industries.

Denira  received her MBA from Columbia University Business School.