MIAMI, FL (September 26, 2016)- Omni Direct, leaders in U.S. Hispanic direct response marketing, has won the 2016 Moxie Award for Best U.S. Hispanic Show for Copper Fit Step FX during the Electronic Retailing Association’s (ERA) annual D2C conference held in Las Vegas. In addition to being the Hispanic media agency of record for Copper Fit Step FX, Omni Direct was also a producer of the infomercial along with Blue Reef Productions. IdeaVillage is the marketer of the product.
“We are proud to be in the forefront of the ever-growing and ever-evolving direct to consumer industry with innovative clients like Idea Village and especially honored to win a 2016 Moxie Award in the U.S. Hispanic Show category,” said Alex Agurcia, Founder/CEO of Omni Direct. “The massive size and continued growth of the U.S. Hispanic market demonstrates the importance of producing original and culturally based creative that effectively resonates with the audience.”
The ERA Moxie Awards honors the best in television, radio, and digital direct response campaigns of the year. Omni Direct’s expertise in U.S. Hispanic direct response television (DRTV) spans both media buying and production. In past years, Omni Direct has won Moxie Awards in the Best U.S. Hispanic category for Clear TV (2013); Clave Al Ingles (2012); and Muzzy (2011). The company has also previously been honored with Moxie Award nominations for Finishing Touch Yes, Oster Xpert Series Blender, HD Foldaways, Trendy Top, Pedi Spin, Cami Shaper, and Xtreme Bra.
“We are delighted to have been consistently recognized by an industry that not only respects creativity but also demands measurable response and returns from its advertising efforts.” said Denira Borrero, COO of Omni Direct.
About Omni Direct:
Established in 1999, Omni Direct is the nation’s leading US Hispanic full-service direct-to-consumer marketing company. With the launch of hundreds of successful campaigns targeting the Hispanic market for Fortune 500 companies, direct response industry leaders and entrepreneurs, Omni Direct incorporates a best practices approach to media and campaign management. The company offers services including strategic planning, creative production and media buying as well as call center operations management, fulfillment and customer service. Omni Direct focuses on delivering measurable and sustainable return on investment. Visit www.OmniDirect.tv.
About the Electronic Retailing Association:
Since 1990, the Electronic Retailing Association (ERA) has served as the exclusive trade association representing the global $350-billion direct-to-consumer marketplace. Membership is comprised of companies that use the power of direct response marketing to sell goods and services on television, online and on radio. ERA members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response. ERA works to protect the regulatory and legislative climate of direct response marketing while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. In addition, we strive to promote thought leadership and the sharing of knowledge to advance the direct response marketing industry, as well as to facilitate relationships that help members to drive their businesses’ growth and profitability. Visit www.Retailing.org.
The ERA Moxie Awards honors the best direct response campaigns of the year. Visit www.D2Cshow.org.
About Omni Direct
Established since 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media planning, to managing call center operations, fulfillment and customer service; Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.