Miami Beach, FLORIDA – October 4, 2011 – Omni Direct, Inc., a full service U.S. Hispanic direct response (DR) marketing company, today announced their recent Electronic Retailer Association (ERA) Moxie Award win for Best Short Form in the U.S. Hispanic market for their work with Muzzy, the world’s number one language course for children, developed by the BBC.
The ERA Moxie Awards, the premier awards program for the direct response (DR) marketing industry, recognizes the best in television, radio, online, and mobile DR campaigns.
Muzzy, an Early Advantage product, works on a multimedia platform to teach children new languages through animated stories. The Muzzy short form commercial produced by Omni Direct uniquely appeals to U.S. Hispanic parents who want their children to retain their family’s native language, Spanish. Though the campaign’s key message is focused on children learning Spanish, the advertisement illustrates that Muzzy can be used to learn English as well.
Alex Agurcia, Founder and President of Omni Direct, said, “Muzzy is an important product to us because it helps U.S. Hispanic families preserve their heritage during a time of heightened acculturation into American society. We thank the ERA for choosing us for this distinguished award.”
Julie Coons, ERA President and CEO, said, “Congratulations to Omni Direct for their award-winning commercial and for creating a broader awareness about the thriving U.S. Hispanic market.”
About Omni Direct
Established since 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media planning, to managing call center operations, fulfillment and customer service; Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.