Miami Beach, FLORIDA – October 15, 2012 – Omni Direct, Inc., a full service U.S. Hispanic direct response (DR) marketing company, recently announced their Electronic Retailer Association (ERA) Moxie Award win for Best Short Form in the U.S. Hispanic market. The winning Clave Al Ingles DRTV spot starring Oscar De La Hoya was executive produced by Omni Direct with RC Productions of Doral Florida as the production company and Revenue Solutions as the product marketer.
The ERA Moxie Awards, the premier awards program for the direct response (DR) marketing industry, recognizes the best in television, radio, online, and mobile DR campaigns every year at their annual Direct-to-Consumer (D2C) conference held in Las Vegas.
Clave Al Ingles, a language learning program, available on an MP5 download or web platform is designed to accelerate English language skills to the native Spanish speaker. Oscar De La Hoya proudly endorses the product as a guaranteed, practical and effective means for Spanish speaking US Hispanics to learn English and increase their opportunities to succeed in this country. The commercial has been running on Spanish language stations in the US for over a year and is now expanding distribution into Latin America.
Alex Agurcia, Founder and CEO of Omni Direct, said, “Clave Al Ingles was an exciting project for us as we knew it was an excellent program utilizing technology that is widely penetrated into the Hispanic market and can make a difference to the quality of life of first generation Hispanics living in the United States. The award is based on the results of the campaign among other factors and judged by peers in our industry so we’re especially proud and grateful for the recognition.”
Omni Direct won the Moxie Award in the same category last year for the Muzzy commercial and was nominated in previous years for their work on Xtreme Bra and Sobre de Oro.
About Omni Direct
Established since 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from strategic planning, creative production, and media planning, to managing call center operations, fulfillment and customer service; Omni Direct’s focus is on delivering measurable and sustainable return on investment. The company prides itself on the quality campaigns, relationships, results, and reputation it has garnered in the industry.
