Tag Archives: Hispanic

THE HISPANIC CONSUMER: 4 INSIGHTS FOR HISPANIC MARKET SUCCESS IN 2019

• On April 12, 2019
• In blog
• Tags: direct, direct response, Hispanic, hispanic market insights, hispanic marketing, omni direct, performance driven marketing

Representing almost one-fifth of the country’s population — and growing 70-percent faster than the general population — the U.S. Hispanic market is expected to reach $2 trillion in consumer spending by 2024. Many direct-to-consumer marketers know that targeting this demographic can be extremely lucrative and may well be the...

The Hispanic Consumer: 4 Insights for Hispanic Market Success in 2019

• On April 2, 2019
• In news
• Tags: 2019 marketing, consumer, Hispanic, hispanic market insights, hispanic marketing, insights, Marketing, omni direct

For some, reaching the Hispanic market effectively has proven elusive — especially if prior efforts have been relegated to translations (rather than creating customized content) with limited budgets, resources and a low tolerance for testing. Fortunately, abundant research shows investing a solid strategy and acquiring the right knowledge team...